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Imagine that Yahoo started paying attention to information on the Web that isn’t normally crawled and indexed by search engine spiders, such as emails and TV set top box searches, location and application usage of mobile phones, social network interactions and physical and online locations, and many other kinds of devices and information flows that connect to and use the internet. The Yahoo patent presents a framework for collecting information from devices connected to the internet, for the search engine to learn about specific people, places, and things, or what Yahoo refers to as “Real World Entities” or RWE. You are one of these real world entities if you connect to the internet in some manner, or if information about you is communicated across the internet. The framework is referred to in the patent as the “W4 Communications Network,” or the “W4 COMN.” The “W4? in the name refers to information collected about “Who, What, When, Where” about any subject, location, or user. A screenshot from the patent illustrates some examples: As opposed to present location based services like Foursquare or Facebook Places, where people have to explicitly check in to different locations, this system might collect location information for individuals when their mobile phone isn’t being used. It might track the locations of others in your immediate vincinity, note the time and frequency of messages sent to other people online, and pay attention to activities on social networks.
The W4 COMN creates profiles for people, locations, devices, and user defined data. It can map information about Real World
Entities, and create a micro graph for each entity, and a global graph that “interrelates all known entities against each
other and their attributed relations.”
The disclosure describes systems and methods of ranking user interest in physical entities based on the attention given to
those entities as determined by an analysis of communications from devices over multiple communication channels.
The attention ranking systems allow any “Who, What, When, Where” entity to be defined and ranked based, at least in part, on
information obtained from communications between users and user proxy devices. An entity rank is generated for entity known
to the system in which the entity rank is derived from the information in communications that are indicative of user actions
related to the entity.
In the world every RWE can be considered to have a natural rank based upon popularity and the nature and quality of the
attention given by users to the person, place, thing, event, etc. In every city, there is a number one pizza restaurant, a
number seven dry cleaners and a number 22 oil change place, and yet this data is neither captured nor modeled effectively to
be includable with web data about the same real-world stores online. For example, the pizza shop may have a website, and it
may be reviewed well by users on that site or other city guide sites, but it’s ranking in search results through search
engines does not take into account that it has the most traffic, the most revenue and/or the most repeat customers of any
pizza place in the city.
Example of another Article
Combining the actual data that is picked up through the W4 COMN, a model of information objects is created that maps web
objects/web pages to RWEs to combine data from both worlds (i.e., the online world and the real world) in order to increase
the efficiency, accuracy and dynamic evolution of matching users to other RWEs including other users, businesses, things
events, etc.
Everything in the world can be assigned an attention rank by combining and weighting the online data about that RWE with
all known data obtained from offline sources about the same RWE. Attention is recorded in the real world by devices,
activities, communications, transactions and sensors while attention is recorded online by browsers and devices and carriers
and Network operators, activities, communications, transactions and instrumented pages or networks.
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